Today Donald Trump announced his campaign will be airing a nightly program at 6:30 pm ET on Facebook Live. The program will run until Election Day, just 15 days away.
Donald Trump’s campaign advisers Boris Epshteyn and Cliff Sims will co-host the program. The programs first guests this evening were Trump’s campaign manager, Kellyanne Conway, and Trump adviser Jason Miller. Filmed in Trump Tower, the half hour long show will lead into the campaign rallies that Trump holds most weeknights. In addition to Epshteyn and Sims, Tomi Lahren will have an opinion segment titled “Final Thoughts.” Trump touted the campaign show as historic when he said:
“This is a HISTORIC movement. Together, we will once again make a government by, for, and of the people! Help us close out the final weeks of this campaign strong and WIN.”
Last week, Epshteyn and Sims co-hosted a pre- and post-debate Facebook Live program. The program prompted widespread speculation that Trump was going to launch “Trump TV.” Some, including Vanity Fair author Sarah Ellison, even posited that Trump TV was the actual goal of the presidential campaign from the outset. Epshteyn rejected this idea by saying:
“This is us delivering our message to voters. It has nothing to do with Trump TV. It’s about using 21st century technology and communication in a way that’s effective.”
If the program was merely a test in order to bolster Trump’s campaign, it was considered a success attracting 9 million views.
Considering Trump’s belief that the media is conspiring against him, it’s hardly surprising he would try to find a different way to court would be voters. Last Thursday, Trump’s senior adviser for communications, Jason Miller, said:
“We know who almost everyone in the media is rooting for. And they’re supporting Crooked Hillary Clinton. So of course they’re going to come after Trump…That’s the kind of thing we’re up against.”
The Facebook Live broadcasts will allow Trump surrogates to reinforce his platform without being disputed by other journalists and pundits. According to Mediate:
“The main thrust of Trump TV, it seems, is answering the question “‘What would happen if a team of people who like Donald Trump got to say whatever they wanted for 45 minutes without anyone challenging them on anything?'”