United Airlines has abused one too many paying customers. When they were caught on camera dragging a doctor from the seat he paid for while stunned and angry passengers filmed and shouted for sanity, that was bad enough. Their response, however, amounted to, “Meh, ‘established procedure,‘ sorry, (not sorry).” It wasn’t until Tuesday afternoon that they would apologize for what occurred.
That ridiculous response has now cost the company over a billion dollar loss in the stock market. It also got them roasted last night by both Jimmy Kimmel and the dancing queen, Ellen.
Americans, it seems, are tired of being treated like less than human by large corporations and the humans that run them. Who knew?
Ellen’s serious and seriously funny take on this includes joking that they “charged him a 50 dollar removal fee,” before covering the absolutely unforgivable fact that the entire incident stemmed from United Airline overbooking a flight:
Jimmy Kimmel proposed a new slogan for United Airlines, and it really fits. If you are going to use Gestapo-style tactics to make up for the fact that you have poor business practices, you really should have a more descriptive slogan, like: “United Airlines: F*ck you.”
In Kimmel’s video, an attractive “airline employee” says:
“We’re United Airlines. You do what we say, when we say, and there won’t be a problem. Capisce? If we say you fly, you fly. If not, tough shit. Give us a problem, and we’ll drag your ass off the plane. And if you resist, we’ll beat you so badly, you’ll be using your own face as a flotation device. United Airlines: Fuck you.”
After all of this, the letter praising employees and calling this all “standard procedure,” the international outrage and bad press, the CEO seems to have finally realized what we already knew: this is wrong, it should never have happened and it must be fixed.
According to a story Tuesday afternoon by the Washington Post:
After two days of conflicting corporate statements, falling stocks and swelling outrage, United Airlines entered full-scale mea culpa mode Tuesday afternoon, as its chief executive announced an internal investigation into a Sunday-evening flight in which a man was dragged violently from his seat so a crew member could have it.
“I continue to be disturbed by what happened on this flight,” United chief executive Oscar Munoz wrote in a statement.
“I deeply apologize to the customer forcibly removed and to all the customers aboard. No one should ever be mistreated this way.”
“We are going to fix what’s broken so this never happens again,” Munoz wrote — promising a report on the beleaguered airline’s policies on calling police, transferring crew and “how we handle oversold situations.”
What do you think, is that enough?
Featured image via screen capture from youtube.com