Last week, Donald Trump tried to silence another one of his critics via “Twitter intimidation.” As American News X and many other outlets reported, Trump sent out a tweet recently that was directed at MSNBC Morning Joe host Mika Brzezinski insulting her appearance after surgery. The tweet got condemnation from both sides of the aisle universally. Almost no one outside the White House and their usual cast of surrogates would defend the President.
Beyond his digs at Brzezinski, Trump went on to insult the network and its “low ratings.”
There may be some good news out of all this, however. At least for Morning Joe, Mika, and MSNBC.
According to The Hill:
The MSNBC show hosted by Mika Brzezinski and Joe Scarborough received its highest viewership Friday for a discussion of Trump’s critical tweets about their show, The Associated Press reported.
Around 1.66 million people tuned into the morning show following Trump’s Twitter attacks, the news wire highlighted, pointing to Nielsen ratings.
The new record reportedly beat the show’s previous highest rating, which occurred the day after Trump won the 2016 presidential election.
The president even said he watched the show on Friday.
But wait, there’s more!
MSNBC is seeing higher ratings in recent months and in the last month tracked (May), beat out CNN and only narrowly lost out to Fox News for the overall ratings. Furthermore, in the evening/prime time slots, MSNBC beat out Fox and CNN to take the number one slot with the coveted 25-54 year old demographic.
MSNBC’s biggest weapon? The Rachel Maddow Show, which garnered more viewers than any other in May for any cable news evening show.
Other targets of Trump’s Twitter rants have also enjoyed increased success after his attacks as well — like the New York Times, who is seeing massive subscription growth.
Trump and his surrogates like to claim that his tweeting is nothing but a positive for him while they ignore all calls for him to put the phone down and concentrate on the nation’s business. These recent numbers suggest that this claim by Trump might not be the case in reality as MSNBC’s numbers rise as Fox’s fall. As they say, “what comes up, must go down.” If one combines these rating numbers with recent polling that shows Trump’s approval ratings falling into the 30’s, it isn’t a big stretch to suggest that he may be going down hard.
Featured image via screen capture from MSNBC